dave
tv channel branding
Shenkar, fourth year
2025
Cinema 4D | redgiant universe | After Effects | Illustrator | Photoshop
Dave is a niche British TV channel airing comedic factual programs and panel shows. British comedy is inseparable from pub culture- it's cheeky, social, and interactive.
This rebrand reconnects the channel to its natural habitat, featuring a logo inspired by hanging pub signs that serves as the 'entrance' to the channel, and a visual language inspired by pub quizzes - the cultural equivalent of Dave’s game shows - that functions like the channel’s 'interior' pub décor.
For the project, I created templates that transforms any image and live text into a chalk-like asset with ease. Beyond the standard TV branding elements, I designed channel-specific features, including an original bleep visual and a pop-up that lets viewers play along with Dave’s game shows.
